Sounds interesting – what does it mean?
A cognitive bias as defined in the dictionary refers to a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion. Individuals create their own “subjective social reality” from their perception of the input. An individual’s construction of social reality, not the objective input, may dictate their behaviour in the social world. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality.
So in laymen’s terms it sounds like I think in some ways we all are bias at one time or another & make decisions without being truly objective, after all – we make thousands upon thousands of decisions each day. Some in a split minute when we are busy or being pressured (have you ever given in & made a rash decision to stop a screaming child in the middle of a public place)? It will be interesting to learn how to get through the fog & make better decisions.
Join the Women of Whistler event presenting: Claire Booth (Consumer behavior expert) Owner of Lux Insights on September 29th at Maury Young Arts Centre at 4335 Blackcomb Way 6-8pm. FIND OUT MORE AND REGISTER HERE: Women of Whistler Event